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An educational breakdown of how paid and organic social work together to drive growth. This class covers frameworks, examples, and activation principles used across CPG, B2B, entertainment, and healthcare brands.
Total Length: 6 weeks
Duration: 45 minutes
Module 1: Social Strategy Foundations
Role of social in the marketing ecosystem
Paid vs organic responsibilities
Platform selection by business model
Module 2: Audience & Funnel Mapping
Audience segmentation
Intent vs interest-based targeting
Full-funnel social frameworks
Module 3: Content & Creative Strategy
Creative that performs (paid vs organic)
Testing frameworks
Briefing creators & internal teams
Module 4: Paid Social Activation
Campaign setup best practices
Budgeting & scaling
Optimization signals
Module 5: Organic Growth & Community
Content cadence
Trend adaptation
Community management
Module 6: Measurement & Reporting
KPIs that actually matter
Reporting for stakeholders
Iteration & learning agendas
An educational breakdown of how paid and organic social work together to drive growth. This class covers frameworks, examples, and activation principles used across CPG, B2B, entertainment, and healthcare brands.
Total Length: 6 weeks
Duration: 45 minutes
Module 1: Social Strategy Foundations
Role of social in the marketing ecosystem
Paid vs organic responsibilities
Platform selection by business model
Module 2: Audience & Funnel Mapping
Audience segmentation
Intent vs interest-based targeting
Full-funnel social frameworks
Module 3: Content & Creative Strategy
Creative that performs (paid vs organic)
Testing frameworks
Briefing creators & internal teams
Module 4: Paid Social Activation
Campaign setup best practices
Budgeting & scaling
Optimization signals
Module 5: Organic Growth & Community
Content cadence
Trend adaptation
Community management
Module 6: Measurement & Reporting
KPIs that actually matter
Reporting for stakeholders
Iteration & learning agendas